The launch score is intentionally simple and auditable: public rating strength is adjusted for review depth, and a small verified-profile-data component becomes available after ownership verification.
Up to 85 points. Ratings are Bayesian-adjusted toward a market prior so a 5.0 score with very few reviews does not automatically outrank established companies.
Up to 10 points. More public reviews increase confidence, with diminishing returns so enormous review counts do not overwhelm the score.
Up to 5 points after a company claims and verifies accurate business information. Unclaimed companies receive zero profile-data points.
Advertising, accepting leads, installing the emblem or linking to Texas Rated do not increase the score.
